Ready to become an Aloha Tofu Kid Ambassador?
May 20 (Tue) – July 4 (Fri), 2025
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We challenge you to explore tofu in all the different ways it can be enjoyed this summer!
Send us your Tofu Adventure— whether it’s a brand-new recipe or a twist on one from the recipes on Aloha Tofu website!
Special guest judge Keoni Chang, Executive Chef of Foodland, will help us choose the winners.
Selected Aloha Tofu Kid Ambassadors will receive an exclusive invite to our 75th Anniversary Celebration — plus a $75 Foodland gift card!
Foodland’s Corporate Chef and Chief Food Officer
Message from Chef Keoni Chang
“I remember Aloha tofu growing up, from soft tofu in miso soup to firm tofu in Tofu Watercress and Sukiyaki. These dishes continue to be a part of Hawaii, and it’s nice to see that Aloha Tofu has also become a staple for plant-based eating throughout the islands and in my own home.”
Keoni Chang leads the food and beverage team and culinary programs for Foodland Super Market and its restaurants. Since joining Foodland in 2004, he has led the company’s efforts to continuously develop and extend new and innovative culinary offerings to customers throughout Hawaii.
How to Join the TofuVenture!
Entry Period : May 20 (Tue) – July 4 (Fri), 2025
Who Can Enter : Children in elementary school or younger
① Kindergarten to 2nd Grade
② 3rd to 5th Grade (Based on the 2024–2025 school year)
Guest Judge: Keoni Chang, Executive Chef of Foodland
Winners: A total of 5 participants will be selected from across Groups ① and ②.
Prizes: An invitation to the Aloha Tofu 75th Anniversary Party and $75 Foodland Gift Card
Announcement of the winners: The winners will be announced on the Aloha Tofu website and Aloha Tofu Instagram account, and selected parent-child ambassadors will be contacted via email in early August.
How to Submit
STEP1
Pick Your Challenge
Try at least 1 recipe from the list below—or create your own tofu masterpieces—to complete your Aloha TofuVenture!
Savory Voyager:
Sweet Retreat:
Trailblazer:
Seek beyond the tofu tub (and recipes above) and create your own recipe!
STEP2
Cook It
Prepare the dish with a parent, guardian, or helper—don’t forget to taste test!
STEP3
Craft It (optional)
Show off your creativity! Add colorful garnishes, plate it like a pro, or even draw your tofu creation.
STEP4
Capture It
Take a photo of your finished tofu masterpiece!
Optional - Add a short video (up to 30 seconds) of TofuVentures!
For example:
You in action while cooking or Your favorite taste test moment
STEP5
Submit It
Ask your parents to fill out form below and upload your creation. It’s time to show it off!
The selected recipe will also be featured on Aloha Tofu's Instagram!
Important Notice for Parents & Guardians:
All submissions must be uploaded by a parent or legal guardian. By submitting an entry, you confirm that you are the child’s legal guardian and consent to their participation in the Aloha TofuVentures campaign.
Submitted materials—including photos, videos, and written content—may be used by Aloha Tofu and Foodland for promotional purposes on their websites, social media, and related marketing platforms.
By entering, you grant permission for these materials to be publicly shared and agree to the official rules and terms of participation.
Please fill out the form below and upload your creation. (Note: Files larger than 10MB cannot be accepted.)
You can also write about your experience or share your recipe details.
You can enter more than once (up to 3 recipes)—
just make sure each submission features a different recipe! Good luck!
For questions or concerns regarding this contest, please contact:
Email: ohanaworks@alohatofu.com